Web 2.0 and Social Media Tools for Agri-business Marketing

return to sessions

Presenter: Nicholas Kimolo, Communication Specialist, Futuristic Ltd
www.futuristic.co.ke 

Technological innovation is taking place at a breath-taking pace. Simple, open-source internet-based applications and services designed to enhance on-line collaboration are now available to the wider public at little or no cost at all. These new online technologies known as Web 2.0 and Social Media applications enable people to collaborate to create, share and publish information.

Web 2.0 and Social Media technologies can become a key enabler in the realisation of an organization’s objectives. These technologies can enable an organization to increase participation to and from the grassroots while facilitating information exchange, knowledge sharing and communication among its stakeholders. enhancing openness (building lasting relationships, trust and loyalty), and supporting user controlled thematic content generation, curation and information sharing.

In this session, we will explore some of these technologies and see some best practices.