Presenter: Dustin Andres, Social Communications Specialist, FHI 360
Today, nearly one in four people connect to social networks globally on a monthly basis, and these numbers climb every quarter. When coupled with the reach of mobile phones, chat apps, and other social technologies – the power of social media is remarkable.
But what does it really mean for agricultural projects? If we can harness this wave of connectivity via social media, scale that has proven costly, inefficient, or downright impossible may be achievable. For development practitioners, social media tools can expand the reach of your community, strengthen partner relationships, support programmatic initiatives, and provide a vital means to increase the visibility of your work.
This session will discuss practical case studies, candid lessons learned, and new research from the newly published Social Media Handbook for Agricultural Development Practitioners, developed under USAID’s FACET project.